The beginning of a dream
It all began to a rock ‘n’ roll beat, during the legendary 1960s, when everything seemed possible.
And there were plently of dreams available for those with the will to make them come true.
The Riviera witnessed the first invasion of German and British tourists, with their desire to live life and have fun, but also with their energy, hopes for change and entrepreneurial spirit.
For Vittorio Tadei, founder of Teddy SpA, it was a date with destiny: he abandoned his job as an accountant and went to Riccione, to work in his sister’s clothing store.